At Techstars’ first Maritime and Blue Logistics Startup Weekend conducted in Barcelona in 2019, a bunch of dreamers and doers got together to provide real-time shipments visibility. After a weekend of hard work, we pitched our idea and showcased a functional prototype developed in just 2 days. We ranked 2nd, and and by the end of that day we had gained our first pilot customers. In order to provide value to the industry, we knew we needed much more than that. The Shellock team needed to accelerate the development of their solution, and started cooperating with relevant organizations in the ecosystem such as Startup Wharf, the University of Barcelona’s StartUB! and YoungShip.
Shellock was admitted into Bank of Santander’s incubation program Explorer in 2020. We competed against more than 400 and ranked 1st. The lessons learnt through that program allowed the team to go international. Shellock won the CAPATEC tech competition for the potential impact in the Panama Canal, and the Norwegian Flow Maritime Accelerator. The success and traction achieved in that program saw us establishing the company in Norway, from where we kept growing and serving the international supply chains.
In 2021 new challenges were undertaken, starting with StartUp Norway’s Angel Challenge. With over 100 startups entering, Shellock emerged as one of the winners, and secured its first investment round. This allowed to complete the first large scale international deployments by having developed the product to a higher standards, and supply the demand for digitalization and visibility in logistics.
Following our embedded belief in innovation and value bringing solutions, Shellock keeps pursuing new challenges and opportunities. With team members in Norway, Spain, and Scotland, Shellock is a truly digital-native company serving the needs of a digitally evolving and interconnected world.